Travel Paso:
City of Paso Robles, California’s Destination Marketing Organization (DMO)
The Ask:
Develop and manage multiple social media platforms while sustaining Travel Paso’s branding style and feel.
The Results:
TikTok:
My Role:
Sort through all the content already captured and turn it into a TikTok that was trending at the time (Since I was not physically in Paso Robles, I couldn’t capture any of the content on my own)
Create 2-3 TikToks per week
Write Copy for each post
Schedule out TikTToks in advance
Manage and Organize all raw and final footage for future use
My Results:
I took over the TikTok with only a little over a month left and doubled the followers throughout the month.
Pinterest:
My Role:
Create 2-3 pins per week
Schedule out pins 2 weeks in advance on Later
Align content with Travel Paso’s monthly themes & create content for all holidays
Assembled and designed templates for all posts to create cohesive boards and templates for future interns
My Results:
Created many posts that had good engagement & many pins were saved.
Pin Examples:
