Nancy’s Yogurt is a Pacific Northwest Staple,

but many newcomers don’t know the roots Nancy’s hold in the PNW Culture.

We need to make sure the new Pacific Northwest locals appreciate all Nancy’s has to offer,

and to have them want to continue and spread the love

of Nancy’s for many years to come to continue on this PNW legacy brand

I was asked to create my first individual campaign by selecting a local Oregon brand

and creating a campaign that can help better the brand.

My Idea? Motivate young new locals of Oregon and Washington to choose Nancy’s Yogurt over top

yogurts in the industry for its authentic Pacific Northwest local feel and its pioneering health-benefits.

My Idea:

Motivate young new locals of Oregon and Washington to choose Nancy’s Yogurt over top

yogurts in the Industry for its authentic Pacific Northwest local feel and its pioneering health-benefits.